What is Analytics?

The Internet contains a lot of buzz over things like Social Media and Syndication, but how do we know which of these efforts is giving us a Return on Investment?  In August 2010, the foundation was laid to answer this question and determine which which ones are truely producing results.

What is being tracked by Analytics?

• Any referrals received from the Syndicates or the partners in their network
• Any referrals from our hand posted flyers to sites like Craigslist and BackPage
• Referrals received by Organic Internet searches (i.e. The visitor did a google or yahoo search)

Are there any Syndicates that are not included in Analytics?

Yes!  Some syndicates withhold the customer at their site, so in order for us to capture the required statistical data, the syndicate MUST refer info requests back to us.